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Many small business owners may think that investing a part of their marketing budget on search engine optimisation (SEO) strategy is not necessary. They may consider it as ineffective and too technical even to make sense of it.
However, this is far from the truth. SEO provides a huge opportunity for small businesses. Hubspot reports that 63% of marketers are actively investing in SEO, and 61% of marketers list improving SEO and search engine rankings as their top goal. With 93% of online experiences starting with a search engine, embarking on an SEO strategy is definitely the way to go if you want to grow your business.
It is important, however, to note that just like a social media or a public relations campaign, SEO takes time, investment, and effort. Thus, engaging an SEO company from the start can help your business go far. In a gist, an SEO company helps business owners develop a custom plan to grow their website traffic, increase leads, and sales by ranking your websites better on search engines. This will be done via a website audit, researching keywords, and involves an online and offline optimisation process. The idea is to keep your business ahead of your competition by getting your website ranked higher and quickly on search engines.
Here are six reasons why SEO is essential for your small business.
It helps with better user experience. User experience plays a big role in search engine rankings. Search engines tend to rank websites that are easy to navigate, easy to understand and contain content that users are looking for. For example, if a user were to search, boutique public relations agency in Singapore, websites that are ranked higher will include those that have the attributes mentioned above. When these attributes are met, the search engines will work in favour of ranking your site as trustworthy.
It improves your brand visibility. Today, having a website alone is not enough to gain visibility. You need to make it useful, relevant, and easy for users to find. When users search for a specific product or service, they would expect to see the most relevant online sites that meet their needs. The more people who search for your products and services, the higher the chances of your website appearing on the first-page search engines. Naturally, this will make your brand more recognisable and reliable.
It helps you reach a broad audience. With increased smartphones and electronic gadgets ownership, more people make purchase decisions after doing their research online and on search engines. SEO can help you reach a wide audience without even paying for advertisements. When done right using keywords that match your products and services, you will be able to target the right customers. Even if you are a new business and just started a website, you can still appear tops on the engines if you have a proper SEO strategy in place.
It increases the chances of conversion. The main aim of SEO is to get more people to visit your website and get them to engage with your services or purchase your products. It is one of the best ways to get conversions as well. Work on your content marketing and increase your organic reach by including a call-to-action function. It can be to fill out a membership form, downloading a white paper, and subscribing to a newsletter.
It gives insights into your customers’ buying patterns. When you have a high number of users visiting your website, you will be able to access customers’ information that can be valuable to your business strategy. By utilising Google Analytics, you can find out information such as demographics, location, age group, and the channels they used to reach your website, time spent, and the types of product pages or contents they read and so on. You can then use this information to help develop or adapt your marketing strategies.
It gives you an edge against your competitors. Try searching some of your competitors on search engines, and you are bound to find them ranked already. If they are not, this is your chance to have your site ranked. With SEO, the chances of you being found over your competitor will get you a bigger pie of your customers, so why wait?
The bottom line is, SEO is essential if you want your business to thrive. Remember, with a good SEO strategy in place; you will get more online visibility and higher chances of getting more leads.
(This article was first published on Marketing in Asia)