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If you are a content marketer, you know how important it is to develop strategic and creative content that will get the attention of your readers in the digital jungle. One of the best ways to surface from the clutter is by combining content marketing with visuals such as infographics.
We are all familiar with the phrase, “A picture paints a thousand words.” Humans tend to digest and recall information better when complex content is complemented with images and graphics. Studies showed that humans tend to remember 80% of what they see through visual communication. Reading long articles can also be helpful when they are interspersed with compelling infographics rather than swimming through a sea of text statistics.
Yes, while it is not new, infographics are getting more popular and used more frequently in content marketing strategies. With people’s attention span shorter than a goldfish and the avalanche of image led social media platforms such as Instagram and Pinterest dishing out more images, our consumers tend to expect more of such content. Today, there are many free tools as well as business infographic applications that can help your content be more digestible to read and get more shares on social media.
Here are the seven reasons how incorporating infographics can create a more successful content marketing effort.
Infographics is a brilliant marketing tool. One of the key strategies in content marketing is to deliver information that engages, educates, or inspires your reader. Infographics can be presented to deliver your marketing messages without being so blatant. Connect with your consumer’s emotions through infographics that will help them understand your offerings and not so much on a commercial level.
Infographics help with brand awareness. Utilising infographics in your content is the easiest form of raising brand awareness. You can embed your logo, website address, and details of your brand. When such information is displayed, you get a higher chance of brand awareness and people wanting to find out more about your business and solutions, and it will help in promoting your website.
Infographics break down complex and boring data. As marketers, we tend to present a lot of research information in our reports, survey results, and presentations. To prevent your readers from snoozing or exiting from your document, break the monotony of your content. Use infographics that will help cut through boring text and make your readers compelled to read on.
Infographics catch your reader’s attention with its designs and layout. With infographics, you can present your information in various designs and styles. It is also pleasing to the eyes with an array of illustrations, graphics, images, colourful fonts, and colours. Regardless of your business or industry, there is always a design that can fit your content and message. Do note that bright colours catch more attention, so try to use them to your advantage.
Infographics can get you more shares, traffic, and conversions. The nature of infographics is such that it attracts the attention of your readers and conveys your message in a short period. It is also easily shared. According to Hotspot, 51% of B2B marketers prioritise creating visual assets as part of their content marketing strategy. If you have the infographics done on your website, do remember to share them on your social media. One good platform is Pinterest, where it is more visual and more popular among visual-influenced consumers.
Infographics boost your SEO. When your infographics are shared and turn viral, it helps to boost your site’s SEO. Search engines recognise viral content that reaches a broad audience as a reliable source of information. This will, in turn, get your website ranked higher among a list of other sites due to the ranking algorithm.
Infographics show your understanding of the subject. It takes a lot of effort and creativity to decide and create an infographic that makes sense and palatable to readers. By breaking down complex information to digestible format, it shows how much you understand about your topic, and raises your position as an authority in your field.
So, create your beautiful infographics today. It makes a lot of sense to incorporate infographics in your content marketing strategies. With quality content and creative design presentation, it not only draws your readers to understand what you are trying to convey but also a higher chance of them being your brand advocate.
If you need help on how to start creating an easy and step by step guide to engaging infographics, consider Visme with a free subscription or engage a digital media agency to assist you. You are one step away to achieving a successful content marketing strategy.
(This article was first published on Marketing In Asia)