As a passionate storyteller, Kartina is obsessed with curating targeted and authentic content to help her clients brand grow its fan base, raise credibility and create engagements.
At Tin Communications, Kartina works closely with a dedicated and professional team of copywriters, designers and social media specialists and is responsible for providing strategic counsel ensuring the successful implementation of all projects. Her clients include those in the F&B, property, wealth management, early childhood education, socio-inter religious institutions, food supplies, spa and health and more.
She pulls her experience in media relations and content writing through more than 20 years in corporate communications in both the public and private sectors. She has served as an events producer and editor for internal and external corporate publications. As a media relations specialist, she produced client's stories in traditional print, broadcast media and online platforms including The Straits Times’s Generation Grit, The Business Times’s Raffles Conversation, TODAY, Berita Harian, Channel News Asia AM Live as well as lifestyle magazine, Motherhood and Salam Today in Malaysia.
As a bilingual writer in English and Malay, she is a Parter/Editor for Op-Ed with Marketing in Asia, an online community magazine featuring articles, news and announcements on all-things marketing with exposure in countries such Singapore, Malaysia, Bangladesh, Mongolia, Australia and the Philippines. She is also a contributor with Thrive Global and Medium.com.